How Many Seats?

By: Laurie | February 25th, 2009

So way back when we were announced as the 2009 expansion team, there was some whining in MLS circles that Seattle got a pass when it came to providing a soccer specific stadium. Other cities were being asked to make a commitment to building new stadiums, but Seattle got permission to use the same one we use for football (American-style.)

Seattle placated everybody by saying, “But we’ll only use the lower bowl, so it will be nice and intimate. Just like a smaller stadium.”

From the Tacoma News Tribune:

The Sounders will use only 24,500 seats in the lower bowl for their MLS games. They will cover the unused seats of the upper decks and parts of the end zones to reduce awareness that the stadium can seat 67,000.

But hold on a sec. How many season tickets have we sold at this point? Over 20,000. Yeah, 20,000, which you know, if you follow MLS attendance numbers at all, is amazing – the best in the league. (Take that, Toronto.) Average attendance at all games for all MLs teams in 2008 was 16,459. The LA Galaxy, at the top of the heap, had around 26,000.

But that 20,000 puts the lower bowl at very close to sold out, even before individual tickets have gone on sale to the general public.

From coach Sigi:

“I think if we can convince another 10 or 15,000 to come to our games, we’re not only going to be a success story for soccer in the U.S.,” Schmid said, “I think we’ll establish some benchmarks for any sport. But the main thing for me right now is that when we walk out on that field on March 19, there is going to be a caldron of noise.

I’m way beyond thrilled that we may actually have one of the few franchises capable of turning a profit. This is what the league needs. (I haven’t seen recent stats, but in the pre-Beckham years there were only a couple.)

But would selling an extra 10,000 tickets on top of the season tickets mean opening the upper bowl for 5500 people? Curious how they’d do that. Open one or two sections only?

I had an upper bowl seat for the DCU-Real Madrid game in 2006 and the seats and view were fantastic, so I’m not all that worried about this particular “problem.” Except that I hope the upper deck folks get the same great experience that the rest of us do.

What it comes down to, though? Too many fans. I can think of a lot of teams who would like to have the same problem.



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Comments  

  • Eugene |  February 25th, 2009 at 8:04 pm

    cornercorner

    Don’t count your chickens before they hatch. Let’s see how an actual season goes. There was an effort to cover sections in Giants stadium for the same idea and it doesn’t work, it still gives the impression of emptiness.

    Toronto also limits their season ticket sales so that they can sell packages and individual seats. If they didn’t limit it, they would sell out the whole stadium with season tickets.

    But again, I reiterate, let’s not count and expect until we actually see what happens.

    Posted from United States United States

    cornercorner
  • Don |  February 25th, 2009 at 8:09 pm

    cornercorner

    I feel your pain, but… The reality is that we must not yield to short term profitability by opening the upper deck for regular season games until we see how well our Sounders do on the field and in the stands over several years. We must not fall for the trap of everyone thinking, “Oh, there always seats available, let’s just walk up on game day or NOT”. That way, financial disaster awaits.

    Posted from Australia Australia

    cornercorner
  • Laurie |  February 25th, 2009 at 8:22 pm

    cornercorner

    Yeah, I’m really curious to see how they handle it. How will they decide if/when to open the upper decks? When they expect to sell 5000 extra tickets? 1000? 100? 1?

    Not to mention, how many season ticket holders will be selling on Craigslist when they can’t make each game? That will definitely cut into the single game sales, and the more season tickets they sell, the more likely it is to happen.

    Posted from United States United States

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  • Joe |  February 25th, 2009 at 8:53 pm

    cornercorner

    There should be one golden rule: Don’t turn away soccer fans in America.

    Posted from United States

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  • DonSeattle |  February 27th, 2009 at 11:47 am

    cornercorner

    I’ve tried to buy openining tickets for my soccer fans group and it’s a SOLD-OUT for the 1st match as of now already. Don’t be suprised when SSFC announces the news next Monday (March 2).

    I agree there aee a lot of doubts about opening up the upper decks and how fans can support. But Seattle will do better than any other MLS teams/cities and our fans will support SSFC no matter what. And when people look back in 3-5 years from today, “WOW .. Seattle fans are fantastic!”

    Posted from United States United States

    cornercorner

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